Entertainment Television and Movie

A little over a century ago, an intense explosion of technical innovation transformed the way we spent our leisure time. Inventions like the phonograph, television, radio, and motion pictures sparked a revolution in entertainment that captured the hearts— and the wallets— of the average consumer. In recent years, we’ ve seen some improvements on these feats: LPs disappeared and made room for CDs, movies were augmented by computer-generated special effects, and video games became a staple for home computers. But for the most part, few modifications have been made to our traditional forms of entertainment for almost 100 years. That’ s about to change. With the exciting emergence of digital interactivity, we’ re about to take a huge leap forward, reshaping and reinventing virtually every form of entertainment we know. Veteran technology journalist Alice LaPlante and technology consultant Rich Seidner explain the massive changes in technology, entertainment, and culture that are forcing this latest revolution, opening up a whole new market that extends beyond electronics-savvy teenage boys. Playing for Profit examines how digital interactivity will affect the future of the technology and entertainment businesses, demanding new rules, different players, and bigger profits. It takes an insightful look into the strategies and methods that are driving the digital entertainment and interactive gaming industries, dissecting the thinking behind such issues as product innovation, market domination, risk taking, attracting and nurturing visionary employees, and unparalleled customer service. This engaging book outlines how the entire entertainment industry will be redefinedand how the current business models found in radio, recorded music, television, and computer games will be affected.

The entertainment industry is one of the largest sectors of the United States economy and fast becoming one of the most prominent globally. In this fully revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, television, and cable programming, music, broadcasting, casino wagering and gambling, sports, publishing, performing arts, theme parks, and toys. He has also added a new section pertaining to recent theoretical work explaining box office performance. He offers new material that links the concept of cultural capital to the organizational aspects shared by all creative industries, expands the coverage of deal elements in the music industry, and provides additions to the sports economics chapter. The result is a comprehensive, up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the U.S. and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate. Harold L. Vogel has been selected as a top leisure industry analyst nine times by Industrial Investor. He is a member of the New York State Governor's Advisory Board for Motion Pictures and Television. Vogel was a senior analyst with Merrill Lynch for seventeen years and is an adjunct professor at the Graduate School of Business at Columbia University. He is also the author of Travel Industry Economics (Cambridge, 2000).